Monday 21 January 2008

Idea Two.



Product Photo.
To produce a food photograph for Takeaway Service providing Samosas and Pakoras for the Kauser Company
In this photograph I will be showing a pile of freshly cooked samosas and pakoras to attract the attention of members of the local ethnic community living around Leeds Grand Mosque on Woodsley Road, Leeds. It is my aim to produce a staged image with cultural relevance to the food presented to the target audience.
The cloth will be traditional embroidered and bejewelled Pakistani fabric with cutlery and ornaments relevant to the ethnic culture. I will be using low key and high key lighting in order to create a romantic image on the lines of the Marks and Spencer's food advertisements which indeed are intended to represent "not just food" but food in an attractive ambience enhancing the perceived quality of the food itself and portraying the whole life style that accompanies it and to which possibly the target audience aspires .
Props and food
Food will be supplied by the company and also props by the daughter of the chef. Furthermore, as the company is based in Leeds I will be able to have fresh supplies of the food stuffs regularly to create photographs that appear fresh and natural and appetizing. The photograph is intended for an A5 flier for the company and this is also required in the brief .

photo from http://www.marksandspencer.com/gp/node/n/51458031?ie=UTF8&mnSBrand=core

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